Designing contemporary iconography often demands staking a claim in new territory. For example, "pivot" and "malware"; these are words for concepts that didn't even exist twenty years ago, but have now become a part of the modern lexicon. My approach to establishing a visual language for these new concepts involves a level of  general cheekiness, as expected by the audience of the internet age.

rapid response

Virtual User

Virtual User

Proxy

Proxy

ecommerce 

ecommerce 

DIME: Discover, Inventory, Monitor, Enforce